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We are firmly convinced that if OFAC doesn’t speak up on current farming and
food production practices, someone else will. OFAC has increased its involvement
in a number of areas, including media relations and news media outreach, school
education, public speaking and training. In 2008, OFAC displays and staff attended
37 events over more than 118 days. In total, we reached three million people
– and 45,000 school children - with agriculture's message. Agriculture’s messages
are definitely getting out to the public. How does OFAC help its membership?
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OFAC answers hundreds of requests for information every year on agriculture.
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OFAC provides training programs to your directors and members on topics like
media training, dealing with sensitive issues and being an effective
agricultural ambassador, among others
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Resources include information videos and brochures on numerous topics for both
public and agriculture.
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OFAC assists with media issues like writing press releases and letters to the
editor, providing accurate animal-agriculture photographs for media to use when
writing a story in a local publication and tips on how to respond to media
interviews.
- OFAC”s media centre on the increasingly popular
www.farmissues.com website provides a one-stop shopping
centre for reporters looking for facts and figures.
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OFAC’s confidential Animal Care Helpline is an effective peer-helping-peer
service which helps ensure farm animal care calls are dealt with quickly and
professionally.
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OFAC’s monitoring service and quarterly newsletter keeps its members informed
on animal issues including government legislation, and public questions and
concerns.
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A variety of displays and resources are available for OFAC members to use at
local events.
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CNE Agricultural Coordinator Paula Ellis and CNE Agricultural
Assistant Paul Betts receive their Friend of OFAC Award from Bruce Christie,
Past Chairman of the Ontario Farm Animal Council at the 2010 OFAC Annual
Meeting. |
Brian
Ellsworth (centre) was presented with a 2010 Friend of OFAC
award by Robert Scott (left), Egg Farmers of Ontario Director to OFAC and by
Bruce Christie, Past Chairman of the Ontario Farm Animal Council. Ellsworth
received the award for his support of research and innovation benefiting farmers
over the last two decades. |
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