 |
We are firmly convinced that if OFAC doesn’t speak up on current farming and
food production practices, someone else will. OFAC has increased its involvement
in a number of areas, including media relations and news media outreach, school
education, public speaking and training. In 2006, OFAC displays and staff attended
37 events over more than 118 days. In total, we reached three million people
– and 45,000 school children - with agriculture's message. Agriculture’s messages
are definitely getting out to the public. How does OFAC help its membership?
-
OFAC answers hundreds of requests for information every year on agriculture.
-
OFAC provides training programs to your directors and members on topics like
media training, dealing with sensitive issues and being an effective
agricultural ambassador, among others
-
Resources include information videos and brochures on numerous topics for both
public and agriculture.
-
OFAC assists with media issues like writing press releases and letters to the
editor, providing accurate animal-agriculture photographs for media to use when
writing a story in a local publication and tips on how to respond to media
interviews.
- OFAC”s media centre on the increasingly popular
www.farmissues.com website provides a one-stop shopping
centre for reporters looking for facts and figures.
-
OFAC’s confidential Animal Care Helpline is an effective peer-helping-peer
service which helps ensure farm animal care calls are dealt with quickly and
professionally.
-
OFAC’s monitoring service and quarterly newsletter keeps its members informed
on animal issues including government legislation, and public questions and
concerns.
-
A variety of displays and resources are available for OFAC members to use at
local events.
 |
 |
|
OFAC/AGCare's Urban Media Specialist, Wallace Pidgeon, runs
a training workshop on agricultural media messaging (April 17, 2008) |
A commemorative banquet on April 17 commemorated OFAC's
activities over the last 20 years. In attendance at the event were about
300 industry supporters including most of OFAC's past chairmen. Shown
here are, back row, from left, Mike Cooper, Jim Magee, Gordon Coukell,
John Maaskant and Bruce Christie. In the front row is Ethel Johnstone,
representing her late husband Jim Johnstone, the first chair of OFAC.
Absent: Bob Dobson.
|
 |
 |
|
Leslie Ballentine receives the Friend of OFAC Award from
Bruce Christie, OFAC's Past Chairman. |
Dee Britney of the Wallenstein Feed Charitable Foundation
speaks after receiving the corporate Friend of OFAC Award from OFAC Past
Chair Bruce Christie. |
 |
 |
|
Entertainer Mat Gauthier kept the audience in stitches with
his series of musical impersonations. |
Guelph
Rotary Club Rural-Urban Committee member Gwen Paddock presents a class set
of the Real Dirt on Farming booklets to science teacher Mr. Ken Bruce, from
Guelph Collegiate Vocational Institute. |
|
|
|
 |
 |
|
Participants in the 2008 Faces of Farming calendar joined
together at a special launch celebration on October 30 to unveil the newest
calendar. They're shown here with OFAC Chairman John Maaskant. (October,
2007) |
Terry Scott White (centre), photographer of the 2008 Faces
of Farming calendar is shown here with calendar participants in front of a
commemorative art exposition that profiles the photos and stories from the
2008 project. (October, 2007) |
|
 |